On 31 May, the V-Day is born, a unique wine tourism experience through five of the most emblematic wineries of Ribera del Duero
Tinto Pesquera, Protos, Alión, Pago de Carraovejas and Emilio Moro join forces to open their wineries in a pioneering event that will unite the tradition, flavour and magic of Ribera del Duero.
This first edition, presented at a press lunch at the A'Barra restaurant in Madrid, will feature exceptional wine tastings, special tours of the wineries and exclusive gastronomy.
On 31 May, Ribera del Duero will experience a special and pioneering day. The V Day is a unique wine tourism experience through five of the most emblematic wineries in Ribera del Duero. Tinto Pesquera, Protos, Alión, Pago de Carraovejas y Emilio Moro presented at the A'Barra restaurant in Madrid the first edition of this event which proposes a tour that will include exceptional wine tasting, custom-designed tours of the wineries and exclusive gastronomy. Tickets are already on sale.
The press lunch held at the renowned Michelin-starred restaurant was attended by Javier Moro, president of Emilio Moro; Lucía Fernández, general manager of Tinto Pesquera; Pedro Ruiz, CEO of Pago de Carraovejas; Joana Ramírez, assistant sales and marketing director of Tempos Vega Sicilia; and Carlos Villar, general manager of Protos.
Villar assured that ‘this is the first time in Ribera del Duero that an initiative of this magnitude brings together five of the most prestigious and beloved wineries in the appellation. All our enthusiasm is focused on this project, which aims to offer the best of each of us to build an experience of the highest quality. At the same time, it is a challenge because we know that the visitors‘ demands will be of the highest level’.
In addition, he considered that ‘from humility, all the members of the V Day want to contribute our know-how to continue building a Ribera del Duero that makes a difference, and refer to the two essential values that have defined Ribera since its origins: Exclusivity and Quality’.
A unique and pioneering experience
Tickets, which are already on sale on the event's official website https://eldiav.com/eninclude a visit with tours and surprises designed for the occasion to each winery with the tasting of specially selected wines, a gastronomic tapa for each winery and an exclusive entertainment show.
The route guarantees an impeccable organisation thanks to the exclusive buses that will transfer the participants between the selected wineries.
The 750 participants will be divided into five groups of 150 participants. Each group will follow a specific route that each attendee will decide when purchasing their ticket. This guarantees the exclusivity of a high quality wine tourism event. The price of a ticket for El Día V is 180 euros, plus administration fees of the sales platform.
V Wineries, V Values
V-Day is structured around the five sponsoring wineries. Each winery holds an overall value that provides a narrative for the exceptional wines and quality gastronomy that will be offered.
With this experience, the aim is to consolidate Ribera del Duero as a leading wine tourism destination, highlighting the importance of wine as an art that connects people and cultures. Each winery will offer not only its best wines, but also an environment designed for fun and enjoyment, with cultural and artistic proposals that will surprise attendees.
To complete the experience at each winery, visitors will be able to enjoy two extraordinary wines paired with a high quality gastronomic proposal to round off a day that is sure to be to their liking.
